Content Management is Design

Content management is design. I usually try to start an article with some sort of joke or metaphor for flavor, but I’m not going to do that this time. Content management is design, and that’s an important enough concept that it warrants a simple, clear statement, and needs no warm-up time. I’ll say it again… Read More

5 Tips for Using Curation As a Content Strategy

Every day, thousands—if not millions—of people are all asking themselves the same, simple question: what do I post now? If you’ve been reading for a while, you know what I’m getting at. Regular content: It’s good for your website’s soul. Also its relevance. But what if I told you that you didn’t have to write… Read More

5 Ways to Design for a Local Audience

In a recent post, I discussed how caution needs to be taken when designing websites for a global audience. Different cultures perceive things like color quite differently from one another. Devices that might be popular in one region of the world might not be used in another. And the customs each country has—even for something… Read More

7 Ways To Design for a Global Audience

Before you ever sit down to design a website for a client, you develop user personas that are representative of their target audience. Once you’ve established an identity for the main user (or users), you can more easily shape an experience that caters to their needs and motivations. But what do you do when the… Read More

How to Create Magnetic Content

I know I know: Content is king! You’re already sick to the back-teeth of hearing it.
 You’ve made your content, you know your target audience—you just want to build some links and get some darn traffic to that content, am I right? 

Not to rain on your parade, but what if your content really is… Read More

Writing for the Modern Minimalist Website

They say that an image is worth a thousand words, and web designers certainly seem to have taken it to heart: the trend for image-rich, stylised page design means that there is now often little room for writing on a web page. Looking at recent trends in web design, we see full-screen photos, minimalist split-screens… Read More

8 Steps to Using Live Streaming As Part of Your Content Strategy

Exposure. Engagement. Interaction. Trolls calling you horrible things in real time. You can have all of these buzzwords and more through the magic of live streaming over the Internet! It’s not all that bad, actually. In a world where video has become increasingly dominant online, more and more people are going one step further by… Read More

4 Ways to Improve Your Site’s Content

“Why isn’t my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down… do you even know what you’re doing?!” Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn,… Read More

How Long is the Perfect Blog Post?

There’s an old saying about dresses and speeches which rightly points out that both should be long enough to cover the subject. In the modern era, men in particular would be well advised to drop all reference to female attire and talk about blogs instead. How long should a blog be? The infinite Internet has… Read More

6 Reasons to Adopt a Long-Form Content Strategy

Recently I have encountered more and more people asking for one specific thing: words, and lots of them. No, truly, I mean a lot of them. They want long-form content: articles that go from 2,000 to 5,000 words, and sometimes longer. Then I ran across our glorious lea… ahem… Zeldman’s article on the subject of… Read More