Writing for the Modern Minimalist Website

They say that an image is worth a thousand words, and web designers certainly seem to have taken it to heart: the trend for image-rich, stylised page design means that there is now often little room for writing on a web page. Looking at recent trends in web design, we see full-screen photos, minimalist split-screens… Read More

8 Steps to Using Live Streaming As Part of Your Content Strategy

Exposure. Engagement. Interaction. Trolls calling you horrible things in real time. You can have all of these buzzwords and more through the magic of live streaming over the Internet! It’s not all that bad, actually. In a world where video has become increasingly dominant online, more and more people are going one step further by… Read More

4 Ways to Improve Your Site’s Content

“Why isn’t my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down… do you even know what you’re doing?!” Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn,… Read More

How Long is the Perfect Blog Post?

There’s an old saying about dresses and speeches which rightly points out that both should be long enough to cover the subject. In the modern era, men in particular would be well advised to drop all reference to female attire and talk about blogs instead. How long should a blog be? The infinite Internet has… Read More

6 Reasons to Adopt a Long-Form Content Strategy

Recently I have encountered more and more people asking for one specific thing: words, and lots of them. No, truly, I mean a lot of them. They want long-form content: articles that go from 2,000 to 5,000 words, and sometimes longer. Then I ran across our glorious lea… ahem… Zeldman’s article on the subject of… Read More

How To Build A Better Website

What’s the first thing you think of when you begin a website project? What are your first steps? Are you hunting for design inspiration on step one, or soon thereafter? Maybe, you’re more of the developer type. You might be exploring code and functionality needs soon after your first consultation meeting. Regardless, if you are… Read More