Great Questions Lead to Great Design: A Guide to the Design Thinking Process

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome… Read More

Why Evolution is Better Than Revolution in Product Design

Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition.… Read More

How to Succeed With Design Thinking

Design thinking is the idea that we can solve problems by practicing human-centered design—putting people at the centre of the problem solving process. Core to the idea of design thinking is that we focus on an overall goal, rather than say a specific problem to solve. While it can help us solve some of the… Read More