8 Design Mistakes That Spell Disaster

Just like anything else, product design can be done well, and it can be done poorly. When a product is designed well, users don’t notice it. But when a product is designed poorly, users not only notice, but also complain. In this article, I want to share five the most common things that lead to… Read More

How (and Why) to Get Everyone Sketching

If experience has taught me anything it’s that pictures are better than words, nothing aligns everyone’s understanding of a web design problem like a quick scribble with a sharpie (other writing instruments are available). It’s the quickest, easiest and cheapest way of making others understand your design thinking… so why don’t we do it more… Read More

Making It Pop — 5 Ways to Combat Subjective Design Feedback

“It looks great, but can you make it ‘pop’ more?” We’ve all been there, the dreaded subjective design feedback, no use to anyone; let’s stop a moment and look at what led to this subjective nonsense, what chain of events instigated this horror show of unusable feedback? Actually, how clients receive your work and how… Read More

Great Questions Lead to Great Design: A Guide to the Design Thinking Process

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context. James Dyson, having been inspired by a centrifuge used to separate paint particles from the air, came up with the world’s first bagless vacuum cleaner in 1983 after famously going through 5,127 prototypes—the epitome… Read More

Why Evolution is Better Than Revolution in Product Design

Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition.… Read More

How to Succeed With Design Thinking

Design thinking is the idea that we can solve problems by practicing human-centered design—putting people at the centre of the problem solving process. Core to the idea of design thinking is that we focus on an overall goal, rather than say a specific problem to solve. While it can help us solve some of the… Read More