How To Design The Perfect Gradient

When you work for a user experience design company for as long as I have, you start to notice the cyclical nature of industry trends. Just like fashion or art, what goes out of style inevitably resurfaces a few years down the road, only to become adopted by the mainstream, and fade into obsoletion once… Read More

Essential Design Trends, July 2018

With the heat of summer comes a little bit of a design slowdown, but there are still plenty of projects worth your attention. Most of the major design trends happening right now feature structural components of website design, such a interactive layers or multiple columns of text. And there’s also this “little” international event that’s… Read More

Ogilvy Changes Face After 70 Years

By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of… Read More

3 Essential Design Trends, June 2018

Sometimes the most fun part of looking at design trends is when you start to notice subtle shifts in trends that create new design patterns altogether. Each of the trends this month is an evolution of something that’s been pretty popular, with an interesting spin. Here’s what’s trending in design this month: 1. Full Screen… Read More

3 Essential Design Trends, May 2018

Attention grabbing designs are a goal for almost any project. But there are some techniques that draw users in faster than others. Those are just the elements that this month’s trends are all about. From funky, tiny navigation, to fun cut out and layers, to fast movement that you can’t look away from, here’s what’s… Read More

10 Reasons to Love (and Use) Gradients in 2018

After years of flat, material and completely minimal styles, the gradient has made a comeback. Everywhere you look, designers are using color fades to add visual interest, create user engagement and just design something that’s worth looking at. If you aren’t a fan of gradients, maybe it’s time to rethink your stance on the issue.… Read More

3 Essential Design Trends, April 2018

Shapes and typography are two elements that can add a lot of impact to a website design project even when they don’t always occupy the greatest amount of space. How to design shapes and typography with a little extra something is definitely on the trends radar this month, with plenty of projects using this concept.… Read More

3 Essential Design Trends, March 2018

One of the best things about spring can be website design. Warmer air seems to put designers in a brighter bolder mood, and that shows in this month’s roundup of trends. From bolder color choices with a lighter feel—less heavy black and white—to images and type that draw users into a poster or movie-style experience,… Read More

Should You Follow Design Trends?

Across all disciplines of design, from fashion to architecture, trends largely define the styles and directions of an industry at a particular time. Trends are often determined to be a reaction to a previous style. Whether that’s swaying from maximalism to minimalism, or colorful to monochrome, trends by their very nature focus on short termism… Read More