8 Ways to Emotionally Reward Your Users

As sometimes happens, I was thinking the other day. In this case, I was doing my thinking after finishing a long video game: Far Cry 5. It occurred to me that video game creators are the masters of emotional payoff, when everything goes right. The world of that game is in itself rewarding and fun… Read More

6 Ways to Design for Anger

In an ideal world, people would come to our websites feeling happy, refreshed, and disturbingly eager to buy stuff. They would know exactly what they’re looking for, and exactly how to get it from us… and never from the competition. Short of asking Aldous Huxley and George Orwell to remake the world in the image… Read More