5 Ways to Lower Your Site’s Barrier to Entry

The internet, like most activities on the planet, has a barrier to entry. You need at least one brain—conscious and functioning at a level high enough to tap or click on stuff—and a working Internet-enabled device. You need access, in one form or another, to an Internet service provider. And that’s really about it. In… Read More

Frictionless UX: How to Create Smooth User Flows

Almost two decades ago Steve Krug first advised us not to make users think. Today designers strive to create experiences that require no extra effort on the user’s part. Frictionless interaction has become a popular qualifier for evaluating user experiences. As designers and developers, it’s beneficial to familiarize yourself with methods that allow you to… Read More

8 Ways to Emotionally Reward Your Users

As sometimes happens, I was thinking the other day. In this case, I was doing my thinking after finishing a long video game: Far Cry 5. It occurred to me that video game creators are the masters of emotional payoff, when everything goes right. The world of that game is in itself rewarding and fun… Read More