A little less than three years ago, Uber rebranded as the cab-service of choice for dystopian sci-fi pac-man fans. It was a move reportedly intended to recast the startup as the choice of every day people; it actually stripped the brand of all personal connections. This week, a little less than three years longer than… Read More
Category: Logo design
Hey guys, remember Firefox? Remember the Mozilla Application Suite? That second one isn’t relevant, but everyone knows that nostalgia is an attention-grabber. Now that you’re here, let’s move on with that first item: Firefox. It’s getting a logo change… eventually. The Mozilla foundation wants your help deciding which direction to go. The Firefox logo as… Read More
In the last few years, machine learning and artificial intelligence have been hitting the headlines often. The technology has been making progress in leaps and bounds. The physical limitations on computational requirements which once hindered the progress of AI are long-gone. Today, we’re actually pondering a different kind of dilemma: Will machine-learning actually surpass human intelligence… Read More
Omnipresent publishing platform Medium has rebranded, launching its third logo in as many years. The new logotype is heavily influenced by Medium’s original slab-serif identity, which suggests that the last logo wasn’t performing as hoped. Medium’s 2015–2017 logo was an oddly drawn, pseudo-isometric effort, combined with an inoffensive middle-of-the-road sans-serif; it always felt like an… Read More