A little less than three years ago, Uber rebranded as the cab-service of choice for dystopian sci-fi pac-man fans. It was a move reportedly intended to recast the startup as the choice of every day people; it actually stripped the brand of all personal connections. This week, a little less than three years longer than… Read More
Category: logotype
Omnipresent publishing platform Medium has rebranded, launching its third logo in as many years. The new logotype is heavily influenced by Medium’s original slab-serif identity, which suggests that the last logo wasn’t performing as hoped. Medium’s 2015–2017 logo was an oddly drawn, pseudo-isometric effort, combined with an inoffensive middle-of-the-road sans-serif; it always felt like an… Read More