Google Finally Makes .App Available

It’s been three years since Google spent $25 million on the rights to the .app domain. Finally, the company is making this top-level domain available for purchase. Early access ended May 8th. And the domain is now up for public purchase. Why is this so important? For obvious reasons, .app will be ideal for all… Read More

A Beginner’s Guide to Video SEO

The popularity of video content has increased dramatically over the last few years and it’s easy to see why; videos are engaging for all age groups which also makes them an important marketing tool. Businesses have developed dedicated video marketing strategies which generate more leads and boost sales. Video content is also being used by… Read More

How To Design Winning Email Newsletters

Email remains a resilient form of communication for marketers, despite the myriad of other communication platforms available today. Most people check their emails at least once a day, and spam now has a hard time slipping through the net. What’s more, email newsletters from businesses are a part of everyday life and if someone has… Read More

5 Subtle Metrics That Could Make or Break Your Website

Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely. But which metrics should you pay special attention to? Some of them you’ve… Read More