3 Smart Ways to Engage Users with Animation

Animation was once thought of as just decoration. But as technology advances and internet connections accelerate, designers are embracing the practical benefits. In this article, we’ll focus on one particular benefits of animation—marketing animation or animations that sell. Despite the fact that such animation isn’t intended to improve usability, it can impress the user, and… Read More

75 Web Animation Tools You Have to Try

Animation is one of those trends that has got its claws into web interfaces. Its popularity fluctuates, but it’s always there somewhere, as an essential component in any web site. From tiny, barely visible, loading spinners, to whole page transitions like a movie experience, animation reaches into every area of our designs. For designers looking… Read More

5 Unbreakable Rules for UI Animation on the Web

Transitions are a powerful way to communicate a change in a user interface. They can be used in apps to help offload a lot of the cognitive work into the visual cortex: they help transport users between navigational contexts, explain changes in the arrangement of elements on a screen, and reinforce element hierarchy. Consequently they… Read More