How to Recover Abandoned ECommerce Carts


If WordPress is the world’s favorite blogging platform, then WooCommerce is surely the most popular e-commerce solution available. WooCommerce is currently leading the WordPress e-commerce market and in popularity exceeds its nearest rivals—Shopify and Magento—roughly 4 times over. In this post we’ll learn how to capture and recover abandoned shopping carts in WooCommerce and how… Read More

Streamlining UX with Anticipatory Design

Creating great UX is a primary goal for all product designers. It’s up to the designer to make a process of interaction with a product as simple as possible. Modern products try to achieve simplicity by following a fundamentally different approach called Anticipatory Design. This article is intended to make you familiar with the concept… Read More

11 Secrets of Actionable UX Reports

When designers and developers work on projects, they have a lot of questions: What do our users expect to see on this screen? How are users supposed to interact with our product? What should our onboarding feel like? These questions are commonly asked during product development. Every team wants to reduce the risk of incorrect… Read More

Frictionless UX: How to Create Smooth User Flows

Almost two decades ago Steve Krug first advised us not to make users think. Today designers strive to create experiences that require no extra effort on the user’s part. Frictionless interaction has become a popular qualifier for evaluating user experiences. As designers and developers, it’s beneficial to familiarize yourself with methods that allow you to… Read More

9 A11y Tips for Global Accessibility Awareness Day

The 17th May 2018 is Global Accessibility Awareness day, which makes today the ideal time to consider how inclusive our experiences are for those users who may be disabled, differently-abled, or temporarily inconvenienced. 2017 was a big year for website accessibility lawsuits. Seyfarth and Shaw reported that, by year’s end, there were 814 ADA Title… Read More

UX Fundamentals: 3 Ways to Apply Availability Heuristics

On the 18th of March, one of Uber’s autonomous cars in Tempe, Arizona struck and killed a woman in the street in what is the first pedestrian death caused by a driverless car in America. No doubt, the (rightful) media interest around this will create the perception that driverless cars are unsafe. Public sentiment toward… Read More

8 Ways to Emotionally Reward Your Users

As sometimes happens, I was thinking the other day. In this case, I was doing my thinking after finishing a long video game: Far Cry 5. It occurred to me that video game creators are the masters of emotional payoff, when everything goes right. The world of that game is in itself rewarding and fun… Read More

The Role of Place-Onas in the Future of UX

Most people are familiar with the concept of a persona—a fictional character that embodies the traits of your target audience. Marketers gather details from user research and generate a representation of their ideal client. When developing a website or smartphone app, designing for a persona helps identify how users will interact. Recently Bill Buxton took… Read More