Is UX Really That Important?

One of the most oft-repeated criticisms of any design is that it’s “poor user experience”. UX is set up as the ultimate achievement for any design project. But is this an over-simplification of the designer’s role? Should everything be about user experience? To paraphrase Leonard Hofstadter: “UX is a ‘smart decision’; it is like a… Read More

4 UX Mistakes Almost Every Designer Makes

As a designer you’re expected to make the impossible happen. Time and time again, you’re expected to take an incredibly complex process and make it easy, simple and beautiful. When it’s handled well, you feel like a rock star. When we fail to live up to those heavy expectations, it leaves many of us feeling…… Read More

3 UX Rules for Conversational UI Design

You may have heard that “conversational interfaces” are the new hot trend in digital product design. Industry leaders such as Apple, Google, Microsoft, Amazon and Facebook are strongly focussed on building a new generation of conversational interfaces. Several trends are contributing to this phenomenon—artificial intelligence and natural language processing technologies are progressing rapidly—but the main… Read More