Mailchimp Unveils Quirky Rebrand

If any single tech company embodies the spirit of web-savvy, then it is Mailchimp. Since its beginnings as a side-project in the early-2000s the marketing service has walked the line between creative experiences, and simple usability. Mailchimp is one of those companies that saunters onto the court, lobs a shot over its shoulder, and gets… Read More

Uber Unveils Simple New Rebrand

A little less than three years ago, Uber rebranded as the cab-service of choice for dystopian sci-fi pac-man fans. It was a move reportedly intended to recast the startup as the choice of every day people; it actually stripped the brand of all personal connections. This week, a little less than three years longer than… Read More

Ogilvy Changes Face After 70 Years

By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of… Read More

10 Reasons to Love (and Use) Gradients in 2018

After years of flat, material and completely minimal styles, the gradient has made a comeback. Everywhere you look, designers are using color fades to add visual interest, create user engagement and just design something that’s worth looking at. If you aren’t a fan of gradients, maybe it’s time to rethink your stance on the issue.… Read More