4 Ways to Improve Your Site’s Content

“Why isn’t my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down… do you even know what you’re doing?!” Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn,… Read More

How to Master Microcopy

Microcopy  is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages. Often an afterthought that gets quickly added at the end of the development process, microcopy actually provides a really simple way to assist users as they interact… Read More